When a bunch of active, adventure loving mates couldn’t find a sunscreen that suited their active lifestyle their entrepreneurial spirit kicked in and they decided to develop their own. We wanted a product that actually looks and feels good at the same time. After endless meetings in the surf and passionate discussions over the camp fire, We Are Feel Good Inc. was born! We still try and mimic these original meeting places when we can, because it’s what ignites our internal flame and fuels our passion. The truth is, we are pretty busy in our quest to keep delivering on this incredible brand that we have created and are so proud of. But, hey we always need to do some market research and product development!