About us

a Feel Good Story…


Because we are passionate about living life outdoors.

Because we wanted a product we could TRUST and was Australian made with integrity.

Because we couldn’t find a broad spectrum sunscreen that actually felt good on our skin.

Because we really believed we could make an incredible product that really WORKS.

Because we really want to LIVE the life we love with peace of mind.

Because we needed a sunscreen our kids would USE!

Well sunscreen right? But not just any sunscreen. We Are Feel Good Inc. sunscreens have been tried and tested to withstand the harshest environment. Australian made and owned. Our sunscreens are OXYBENZONE, OCTINOXATE, PABA and PARABEN FREE so you can consciously feel good about using our sunscreens. Our aim is to produce the world’s best broad spectrum sunscreen with the best possible ingredients to do the job.

Packed full of gorgeous skin goodies to nourish and hydrate your skin so you feel like you are wearing a moisturiser, not a sunscreen.

Our products are reef friendly. And YES, we are gluten free and love animals so we definitely do not test on them. Only ourselves!

Our sunscreen range offers a maximum rating of SFP 50+ with UVA+UVB Broad Spectrum protection which is what most experts recommend when exposed to the sun’s harmful rays. Up to 4 hours water resistant.


Apply liberally to all exposed areas 20 minutes before sun exposure. Reapply after swimming, towelling and excessive sweating. Use as part of your daily skin care regime to help fight skin aging from the effects of the sun.